{"title":"Prime Lenses","description":"\u003ch2 id=\"overprime\"\u003e\u003cstrong\u003eEverything you need to know about prime lenses\u003c\/strong\u003e\u003c\/h2\u003e \u003cp\u003eA prime lens is a lens with a focal length. This ensures you proactively assess your composition and depth of field. The various measurements are ideal for wildlife and sport photography, but also reportage and portrait photography. We are on hand to explain prime lenses.\u003c\/p\u003e \u003ch3\u003e\u003cstrong\u003eWhat is a prime lens?\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003ePrime lenses are lenses with a fixed focal length and, in contrast to the zoom lens, do not have the ability to zoom. As they can only take photos from one particular angle of view, they offer superior quality. In addition, being lightweight and slim means they are very suitable to take with you when travelling, in the wilderness or on a city trip.\u003c\/p\u003e \u003ch3\u003eHuge range of prime lenses\u003c\/h3\u003e \u003cp\u003eThe greatest plus point of prime lenses is they come in all shapes and sizes. That's really handy as this means the focal distance range can run from just 10mm (ultra wide-angle lens) to 800mm (super telephoto lens). So, there's a suitable lens for every photographer, whatever their photographic style. The most popular focal lengths are 35mm, 50mm and 85mm lenses. As each brand has lenses in its range there are plenty to choose from, so make sure you find a lens that fits on your camera and matches the type of images you wish to take. Whether that's architectural, nature, wedding, sport or wildlife photography; you'll find a suitable prime lens for your particular needs. Moreover, their affordable price means you can buy more than one.\u003c\/p\u003e \u003ch3\u003e\u003cstrong\u003eHigh speeds and large aperture\u003c\/strong\u003e\u003c\/h3\u003e \u003cp\u003eBecause prime lenses focus from a single viewing angle, the aperture is much larger. This makes these lenses much more light-sensitive than their counterpart, the zoom lens. This also gives you the option to work with faster shutter speeds, yielding you significant quality gain. Besides this benefitting your composition, it will also minimise camera shake. As the likelihood of this happening at faster shutter speeds is much lower. The reduction in noise also makes the photos far more defined than with a zoom lens.\u003c\/p\u003e \u003ch3\u003eStunning depth of field\u003c\/h3\u003e \u003cp\u003eAn important facet of composition is the depth of field that must come to the fore. Stunning results can be achieved with prime lenses, primarily because you can blur the background well in relation to the key subject in the image. As you cannot zoom it is easier to attain optimal depth of field with the focal distance.\u003c\/p\u003e \u003ch3\u003eWhat brand to choose?\u003c\/h3\u003e \u003cp\u003eDo you have a particular brand in mind? We have various top brands:\u003c\/p\u003e \u003cp\u003e\u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSamyang\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSigma\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eZeiss\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eCanon\u003c\/span\u003e\u003c\/span\u003e | \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eLensBaby| \u003cspan style=\"color: #ff6200;\"\u003e\u003cspan style=\"color: #ff6200;\"\u003eSony \u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"sigma-500mm-f-4-5-ex-dg-apo-macro-hsm-sigma","title":"Sigma 500mm f\/4.5 EX DG APO Macro HSM Sigma","description":"The Sigma 500mm f\/4.5 is an excellent fast telephoto lens, ideally suited for digital DSLR cameras. Perfect for sports, action and nature photography.","brand":"Sigma","offers":[{"title":"Default Title","offer_id":64421734580601,"sku":"102340","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/102340_1.jpg?v=1788310474"},{"product_id":"nikkor-af-d-50mm-f-1-8","title":"Nikkor AF-D 50mm f\/1.8","description":"A very lightweight, compact and fast Nikon lens that offers the more economical f1.8 aperture (compared to the 50mm f1.4 D), yet it still retains the great advantages of the D distance technology. It is ideal for travel, portrait, scenery or full-length portraits.","brand":"Nikon","offers":[{"title":"Default Title","offer_id":64421735104889,"sku":"103044","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/103044_1.jpg?v=1788331470"},{"product_id":"pentax-dfa-50mm-f2-8-macro","title":"Pentax DFA 50mm F2.8 Macro","description":"The Pentax smc DFA 50mm f\/2.8 Macro is a compact and lightweight lens that has its nose in everything.","brand":"Pentax","offers":[{"title":"Default Title","offer_id":64421995512185,"sku":"115096","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/115096_1.jpg?v=1788327728"},{"product_id":"leica-apo-summicron-m-2-0-75mm-asph-black","title":"Leica APO-Summicron-M 2.0\/75mm Asph. 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This lens is ideal for distant street photography.","brand":"Leica","offers":[{"title":"Default Title","offer_id":64422000165241,"sku":"117755","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/117755_1.jpg?v=1788317805"},{"product_id":"canon-ef-50mm-f-1-2l-usm","title":"Canon EF 50mm f\/1.2L USM","description":"The Canon EF 50mm f\/1.2L USM is a compact and lightweight lens. The ultra-fast EF 50mm f\/1.2L USM features the widest aperture of all lenses in the range and is therefore the perfect lens for working in low light conditions. Ideal for controlling depth of field and for indoor photography without a flash.","brand":"Canon","offers":[{"title":"Default Title","offer_id":64422000918905,"sku":"119173","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/119173_1.jpg?v=1788309374"},{"product_id":"carl-zeiss-biogon-zm-2-8-21mm-t-silver","title":"Carl Zeiss Biogon-ZM 2.8\/21mm T* silver","description":"The Zeiss 21mm f\/2.8 Biogon offers outstanding performance and extreme resolving power even with a wide open aperture. The lens features excellent flare and ghosting control. 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It offers outstanding performance and extreme resolving power, even with a wide open aperture.","brand":"Carl Zeiss","offers":[{"title":"Default Title","offer_id":64422001541497,"sku":"120722","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/120722_1.jpg?v=1788302744"},{"product_id":"zeiss-zm-25mm-f-2-8-biogon-t-lens-silver","title":"Zeiss ZM 25mm f\/2.8 Biogon T* Lens Silver","description":"The Carl Zeiss ZM 25mm f\/2.8 Biogon T* is suitable for beautiful portraits, inspiring landscapes and expansive architectural photography.","brand":"Carl Zeiss","offers":[{"title":"Default Title","offer_id":64422001574265,"sku":"120723","price":0.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0960\/5064\/3321\/files\/120723_1.jpg?v=1788306338"},{"product_id":"zeiss-25mm-f-2-8-biogon-t-lens-black-zm-zeiss-leica","title":"Zeiss 25mm f\/2.8 Biogon T* Lens Black ZM 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