Sony A7 IV
The Sony A7 IV is a full-frame system camera ideal for photography and videography. The camera boasts outstanding image quality thanks to its 33 megapixels. For video recording, you can count on 4K quality in 60p. It is a true hybrid camera, meaning you have the best of the photography world and the best of the video world.
Dazzling image quality
This Sony camera features the Exmor R sensor with 33 MP. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even when you have low light. Colour technology and creative modes have been applied in this camera, giving you vivid and lifelike colours in every shot, but in your personal style.
Unprecedented autofocus performance
Autofocus is a component Sony is known for. With the Sony A7 IV, Sony has taken the next step. Indeed, it has used the latest technology for real-time tracking and eye autofocus. This time it's not just for people and animals, but you can also capture birds' eyes with ease, aka Bird Eye Auto focus. Besides capturing the eyes sharply, you can also effortlessly track animals while shooting or filming.
While shooting, you will have a speed of up to 10 frames per second. In doing so, the buffer will empty quickly, ensuring that you can capture the best action moments you don't want to miss.
Design of the camera
The camera's body has been updated compared to its predecessor. The A7 IV features a fast and clear electronic viewfinder of 3.69 million dots. In addition, the LCD screen has been revamped. The screen is now adjustable and tiltable and features touch screen. Stability and comfort are of great importance when shooting and filming, which is why the camera has image stabilisation in the body over 5 axes.
The A7 mark IV's menu has been updated compared to its predecessor. You can operate the menu via touchscreen, there is a fine dial to switch between photo/video/S&Q mode and you can store as many as two memory cards in the body. All these new features will let you focus even more on creating!
Filming with the A7 IV
As a videographer, you'll love the A7 IV! That's because you can film in 4K quality at 60p without pixel aggregation. This ensures that you are assured of top quality. As an experienced image maker, you can also choose to shoot in 10-bit 4:2:2 and benefit from S-CINETONE/S-LOG 3 image profiles. This ensures that you come home with cinema-worthy images and can edit them easily. You can save your own settings in the menu, for example the exposure triangle. But also the settings of the image profiles you film in.
Also you have the fast real-time autofocus for tracking moving subjects or the eyes of the subject. People or animals, it doesn't matter. The A7 IV features unique video tools, such as focus compensation, digital audio interface for connecting professional audio microphones and a heat dissipation structure. The latter feature is ideal if you have regular long shooting sessions.
Sony has made many strides in terms of ease of use with this full-frame camera, so too for videographers. Thanks to the new body, you now have the record button on top of the body. This makes it easy to start or stop your recordings.
Always connected
Are you on the move and want to share files quickly? No problem. The camera is easy to use and has fast capabilities to share your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer and share your photos with the world. As well as sharing your images, the Bluetooth mode also lets you do automatic backups, so no more going home with fear of losing your images.
Connecting can be done by sharing your images with the home front, but there's more! That's because you can also use the A7 IV as a streaming camera. In fact, you can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that you as a streamer are always connected to your audience, wherever you are!
Sony 20-70mm f/4.0 G (SEL2070G.SYX)
The Sony 20-70mm f/4.0 G (SEL2070G.SYX) is a high-quality full-frame zoom lens that is ideal for landscape photography, street photography, portrait and for video’s, among others. The lens features a fixed aperture of f/4 across the entire zoom range and offers insane sharpness.
Unbelievably sharp
The Sony 20-70mm features 16 elements in 13 groups, including 4 ED elements, two AD (advanced aspherical) elements and één aspherical element. Thanks to these elements, you'll take photos’s with insanely high resolution from corner to corner.
Powerfully soft backgrounds
Thanks to the 9-blade circular aperture, you'll enjoy stunning background bokeh with a constant f/4 aperture. This allows you to get creative.
Fast and accurate autofocus
This lens includes two XD (extremely dynamic) linear motors that make focusing even faster and more accurate. Whether you're shooting photo’s or video’s, you'll never have to miss the perfect moment again with this zoom lens!
Clear in all weather conditions
Sun or shade, light or dark, thanks to the constant aperture, you'll maintain beautiful clarity even when your focal length changes. In addition, the lens has and fluorine coating on the front element, which repels water, oil and other dirt. This allows you to easily wipe away ok fingerprints or dust.
Professional ergonomics
Naturally, this lens also features a dust- and moisture-resistant design. So you don't have to worry about your lens when shooting in adverse conditions. This lens is also definitely suitable for video thanks to its focus breathing function. In addition, you can make quick focus adjustments while zooming.
Characteristics of the Sony 20-70mm f/4.0 G (SEL2070G.SYX)
- Fixed aperture zoom lens
- Focal length: 20-70mm
- Aperture: f/4 – f/22
- Filter size: 72mm
- Minimum focusing distance: 25 cm
- Lens elements/groups: 16 elements in 13 groups
- Aperture blades: 9
- Aperture ring, focus control knobs and AF/MF switch
- Dimensions: 78.7mm x 99mm
- Dust and splashproof
- Weight: 488g
Content of packaging
- Sony A7 IV
- Body cap
- Body cap
- Eye cup
- Accu
- AC adapter
- Hotshoe cover
- USB-A to USB-C cable (USB 3.2)
- Shoulder strap
- User manual
- Sony FE 20-70mm f/4.0 G
