Panasonic may be a very old name in electronics (1918, Matsushita), with regard to photography it is still a particularly young brand. For instance in about 2001, in a period when it was thought that with super-fast and expensive digital developments, less and less camera manufacturers would remain, it was precisely then that Panasonic made its entrance. And with tremendous success!
As well as a limited history in photography, Panasonic has already had a good name in the area of video for years. Sound systems, image screens and projectors are other products which everyone will know about from Panasonic. From the manufacture in 1985 of the first VHS camcorders to photography in the digital era, looking back it appears as a step which could have been overseen, but by choosing quickly for a deviating concept and format a great many obstacles had to be overcome.
