Sony A7 IV

The Sony A7 IV is a full-frame system camera that is ideal for photography and videography. The camera has excellent image quality thanks to the 33 Megapixels. For video recordings, you can count on 4K quality in 60p. It's a true hybrid camera, meaning you get the best of photography and the best of video.

Breathtaking image quality

This Sony camera has the Exmor R sensor with 33 MP. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low-light conditions. Colour technology and creative modes have been applied to this camera, giving you vibrant and lifelike Colours in every shot, but in your personal style.

Unprecedented autofocus performance

Autofocus is a part that Sony is known for. With the Sony A7 IV, Sony has taken the next step. The latest technology for real-time tracking and eye autofocus has been used. This time it is not only the case for people and animals, but also allows you to capture the eyes of birds with ease, also known as Bird Eye Auto focus. In addition to capturing the eyes sharply, you can also effortlessly follow the animals while photographing or filming.

During shooting, you have a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture the best action moments that you do not want to miss.

Camera Design

The housing of the camera has been updated compared to its predecessor. The A7 IV features a fast and clear 3.69 million dot electronic viewfinder. In addition, the LCD screen has been renewed. The screen is now adjustable and tiltable and has a touchscreen. Stability and comfort are of great importance when shooting and filming, which is why the camera is equipped with image stabilization in the housing over 5 axes.

The menu of the A7 mark IV has been updated compared to its predecessor. For example, you can operate the menu by means of a touchscreen, there is a nice rotary knob to switch between photo/video/S&Q mode and you can store up to two memory cards in the body. All these new features mean you can focus even more on creating!

Filming with the A7 IV

As a video maker, you can get along well with the A7 IV! You can film in 4K quality with 60p without pixel merging. This ensures that you are assured of top quality. In addition, as an experienced image maker, you can choose to film in 10-bit 4:2:2 and take advantage of the possibilities of S-CINETONE/S-LOG 3 picture profiles. This ensures that you come home with cinema-worthy images and can easily edit them. You can save your own settings in the menu, such as the exposure triangle. But also the settings of the image profiles in which you film.

Here you also have the fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features unique video tools such as focus compensation, digital audio interface for connecting professional audio microphones, and heat dissipation structure. The latter feature is ideal if you regularly have long recording sessions.

Sony has taken many steps in the field of ease of use with this full-frame camera, including for videographers. Thanks to the new body, you now have the record button on top of the body. This ensures that you can easily start or stop your recordings. This button is located where your thumb is.

Always Connected

Are you often on the road and want to share files quickly? No problem. The camera is easy to use and has quick options for sharing your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer your photos and share them with the world. In addition to sharing your images, you can also make automatic backups thanks to the Bluetooth mode, so no more going home fearing that your images are lost.

You can connect by sharing your images with the home front, but there is more! You can also use the A7 IV as a streaming camera. You can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that as a streamer you are always connected with your audience, wherever you are!

Features of the Sony A7 IV:

• 33 megapixels
• 4K video recording in 60p
• Bionz XR processor
• Real-time tracking
• Eye autofocus for people, animals and birds (photo and video)
• Shooting at 10fps
• Electronic viewfinder with 3.69 million dots
• 5-axis image stabilization
• Dial to switch between photo/video/S&Q mode
• Tilt LCD screen with touchscreen
• With two SD card ports, one of which is Express compatible
• 10-bit 4:2:2
• S-CINETONE/S-LOG 3 picture profiles
• Record button on top of housing
• Wi-Fi, Bluetooth and USB-C Gen 3.2
• Streaming possible in 4K 15p and FullHD 60p

Sony FE 24-70mm F/2.8 GM II

The Sony FE 24-70 F/2.8 GM II is a full-frame zoom lens with a large aperture and light weight. This all-rounder is ideal for the professional videographer and photographer among us!

Excellent results every time
This wide-angle lens is designed for the FE-mount cameras. The constant aperture of F/2.8 provides you with consistent performance throughout the zoom range. Thanks to this aperture, the GM2 version also works excellently in low or poor light conditions.

Brightness and contrast, every time!
Do you always struggle with the bright sunlight or backlight when shooting or filming? Then this is now a thing of the past. Thanks to the Nano AR Coating II, you will be helped to minimize ghosting and flare for more colour and contrast neutrality. Especially when you use this Sony G-master for situations with light-sensitive shooting scenarios.

Focus, all-over!
The camera lens is equipped with new features when it comes to the autofocus and other focus options. This lens is equipped with a new autofocus system so that you can focus even faster, more precisely and quieter. This is one of the reasons why this lens is ideal for videography. In addition to the new autofocus system, linear focus is possible, allowing you to experience minimal focus breathing while filming.

The minimum focusing distance of the 24-70mm GM2 is of great importance when creating the beautiful images. The focus distance is between 21 and 30 centimeters. This is determined by the focal length at which you are shooting. With these distances it is an absolute all-rounder for you as an image maker.
The four XD linear motors ensure that you are provided with the accurate focus. In addition, it ensures that you do not miss any important moment when you are on the road and gives you the opportunity to get started without a focus pooler.

Zoom options at a glance
This compact zoom lens is also equipped with new possibilities when it comes to zooming. For example, you can easily move the zoom ring so that you can quickly change focal length. And that's where the new feature comes in, because you can press the smooth thight button, this button ensures that the zoom ring moves more stiffly, making it less easy to move. This is ideal during macro photography or videography, for example.

Smooth bokeh backgrounds
The full frame lens features a circular diaphragm with 11 diaphragm blades, allowing you to get creative with smooth bokeh.

Light and compact on the road
Do you travel a lot for your photo and videography work? Then this Sony lens is your new friend. The GM2 is no less than 22% lighter than its predecessor and therefore weighs only 695 grams. In addition, the lens is designed a lot more compact than the 24-70 mark I, because with the dimensions of 87.8 x 119.9 mm this lens is easy to transport in your camera bag to the right location.

More than a lens hood
The lens hood of this lens is a special hood. This is in fact equipped with a slide so that you retain access to the operation of your filters, for example a polarization filter. This means you don't have to remove the lens hood when you want to change filters or change positions.

Choose your favorite settings
The 2470GM2 has two buttons on the lens that you can customize to your main settings. For example, you can switch between autofocus and manual focus with one of the buttons. The other button can be used to switch with one click between silently or cascading your aperture.

Features of the Sony 24-70mm F/2.8 GM2:

• Zoom lens
• Lens mount: Sony E
• Focal length: 24-70mm
• Maximum aperture: F/2.8
• Minimum focus distance: 21 to 30 cm
• Filter size: 82mm
• Lens structure:
• Aperture blades: 11
• Weight: 695 grams
• Suitable for: videography, macro photography
• Four XD (Extreme Dynamic) linear motors
• Dust and water resistant
• 2 customized buttons: één for autofocus/manual focus and één for aperture
• Sun hood with slide with which the filters can be operated
• Lens coating: Nano AR Coating II for reduced flair and ghosting
• Linear focus ensures minimal focus breathing (ideal for film)
• 2 ED elements, two super ED elements, two XA elements and three aspherical elements

Package contents:

• Sony A7 IV
• Sony FE 24-70mm F/2.8 GM2
• Lens hood (ALC-SH168)
• Lens cap for (ALC-F82S)
• Rear lens cap (ALC-R1EM)
• Soft pouch
• Case strap