Sony A7 IV + Sony FE 50mm F/1.4 GM

Sony A7 IV + Sony FE 50mm F/1.4 GM

This bundle includes the Sony A7 IV full frame system camera and the Sony FE 50mm F/1.4 GM lens.

Sony A7 IV

The Sony A7 IV is a full frame system camera that is ideal for photography and videography. The camera features outstanding image quality thanks to its 33 megapixel Exmor R sensor. For video recording, you can count on 4K quality in 60p. It is a true hybrid camera, this means that you have the best of the photography world and the best of the video world.

Breathtaking image quality

This Sony camera features the 33-megapixel Exmor R sensor. With the processing power of the new Bionz XR, the A7 IV delivers outstanding images in any situation, even when you have low light. Color technology and creative modes are applied in this camera, giving you vivid and lifelike colors in every shot, but in your personal style.

Unprecedented autofocus performance

Autofocus is a component Sony is known for. With the A7 IV, Sony has taken the next step. Namely, it has used the latest technology for real-time tracking and eye autofocus. This time it's not just for people and animals, but you can also capture the eyes of birds with ease, aka Bird Eye Auto focus. Besides capturing eyes sharply, you can also effortlessly track animals while shooting or filming.

While shooting, you have a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture the best action moments that you do not want to miss.

Design of the camera

The camera's body has been updated from its predecessor. The A7 IV features a fast and clear electronic viewfinder of 3.69 million dots. In addition, the LCD screen has been updated. The screen is now adjustable and tiltable and features touch screen. Stability and comfort is very important when shooting and filming, which is why the camera features image stabilization in the body over 5 axes.

The menu of the A7 mark IV has been updated compared to its predecessor. You can operate the menu by means of touchscreen, there is a fine dial to switch between photo/video/S&Q mode and you can store two memory cards in the body. All these new features allow you to focus even more on creating!

Filming with the A7 IV

As a videographer, you'll be fine with the A7 IV! You can shoot in 4K quality at 60p without pixel aggregation. This ensures you top quality. As an experienced image maker, you can also choose to shoot in 10-bit 4:2:2 and take advantage of S-CINETONE/S-LOG 3 image profiles. This ensures that you come home with cinema-worthy images and can easily edit them. You can save your own settings in the menu, for example the exposure triangle. But also the settings of the image profiles in which you film.

Again, you have the fast real-time autofocus for tracking moving subjects or the eyes of the subject. People or animals, it doesn't matter. The A7 IV features unique video tools, such as focus compensation, digital audio interface for connecting professional audio microphones and a heat dissipation structure. The latter feature is ideal when you have regular long shooting sessions.

Sony has made many strides in terms of ease of use with this full frame camera, so too for videographers. Thanks to the new body, you now have the record button on top of the body. This ensures that you can easily start or stop your recordings. This button is located where your thumb is.

Always connected

Are you often on the road and want to share files quickly? No problem. The camera is easy to use and has fast capabilities to share your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer and share your photos with the world. In addition to sharing your images, the Bluetooth mode also lets you back up automatically, so no more going home with fear of losing your images.

Connecting can be done by sharing your images with the home front, but there's more! You can also use the A7 IV as a streaming camera. In fact, you can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that you as a streamer are always connected to your audience, wherever you are!

Sony FE 50mm F/1.4 GM

The Sony FE 50mm F/1.4 GM lens offers advanced lens technology and is designed with refined elements and advanced optics for uncompromising image quality for both still and video photographers. Part of Sony's esteemed G Master lens family, this versatile regular-length prime lens offers a natural field of view so you can capture memorable images for a lifetime. This lens is an excellent choice for everyday use. It features a fast and accurate autofocus system in a lightweight, compact design. As a result, you can easily take the lens anywhere.

Two XA (extreme aspherical) elements minimize aberrations and distortions. At the same time, these elements offer excellent resolution and sharpness. The lens has an ED (extra-low dispersion) glass element that eliminates chromatic aberration and color fringing for high levels of clarity and accuracy. A Nano AR coating is applied to specific elements that greatly reduces reflected light to reduce ghosting and flare for greater contrast and color accuracy in strong lighting conditions.

The bright maximum aperture of F/1.4 gives a very shallow depth of field for pleasing background blur when using selective focusing techniques. The round aperture with 11 blades is ideal for portraits and provides deep and dreamy bokeh. The F/1.4 aperture offers control over depth of field and beautiful bokeh, while also allowing you to shoot handheld in low light.

Two XD linear motors take full advantage of Sony camera bodies, providing fast, quiet and accurate autofocus and subject tracking. An AF/MF switch on the lens barrel provides tactical control of settings. The internal focusing design provides better focusing performance and maintains a consistent overall lens length during use.

In addition, this Sony prime lens features an iris lock switch that prevents accidental movement of the aperture ring. This switch can also be unlocked to allow the aperture ring to rotate seamlessly and silently. For video applications, an easy-to-read aperture ring with f-stop engraving can be quickly released on the lens barrel for smooth and quiet aperture control. Two focus knobs are located on the body for intuitive operation and quick access to selected settings. A manual focus ring with linear response provides fine linear focusing.

Despite its large maximum aperture, complex optical design and the presence of a powerful AF system, this lens weighs only 516 grams. The lens is therefore designed for everyday use under difficult conditions and has a dust- and moisture-resistant construction. All seams are sealed, buttons and switches have rubber gaskets, and a rubber ring seals the lens mount. The fluorine coating on the front element repels water, oil, fingerprints and dirt and makes the lens easy to clean.

Features of the Sony A7 IV

• 33 megapixels
• 4K video recording in 60p
• Bionz XR processor
• Realtime tracking
• Eye-autofocus for people, animals and birds (photo and video)
• Shooting at 10fps
• Electronic viewfinder with 3.69 million dots
• 5-axis image stabilization
• Rotary dial to switch between photo/video/S&Q mode
• Features two SD card ports, one of which is Express compatible
• 10-bit 4:2:2
• S-CINETONE/S-LOG 3 image profiles
• Record button on top of the housing
• WiFi, Bluetooth and USB-C Gen 3.2
• Streaming possible in 4K 15p and FullHD 60p

Features of the Sony FE 50mm F/1.4 GM

• Primary lens
• Sony FE-mount lens mount
• Manual and automatic focus
• Fixed focal length of 50 mm
• Minimum focusing distance of 41 centimeters
• Maximum aperture: F/1.4
• Minimum aperture: F/16
• No built-in image stabilization
• XD linear motor
• 2 XA elements and 1 ED element
• Dust and moisture resistant
• Filter size: 67 millimeters
• Dimensions: 81 x 96 millimeter
• Weight: 516 grams

Package Contents

• Sony A7 IV
• Body cap
• Eyecup
• Battery
• AC adapter
• Hotshoe cover
• USB-A to USB-C cable (USB 3.2)
• Shoulder strap
• Sony FE 50mm F/1.4 GM
• Lens caps
• Lens hood
• Lens case
• User manual