Sony A7 IV + Sony FE 50mm F/2.5 G

Sony A7 IV

The Sony A7 IV is a full-frame system camera that is ideal for photography and videography. The camera has excellent image quality thanks to the 33 Megapixels. For video recordings, you can count on 4K quality in 60p. It's a true hybrid camera, meaning you get the best of photography and the best of video.

Breathtaking image quality

This Sony camera has the Exmor R sensor with 33 MP. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low-light conditions. Colour technology and creative modes have been applied to this camera, giving you vibrant and lifelike Colours in every shot, but in your personal style.

Unprecedented autofocus performance

Autofocus is a part that Sony is known for. With the Sony A7 IV, Sony has taken the next step. The latest technology for real-time tracking and eye autofocus has been used. This time it is not only the case for people and animals, but also allows you to capture the eyes of birds with ease, also known as Bird Eye Auto focus. In addition to capturing the eyes sharply, you can also effortlessly follow the animals while photographing or filming.

During shooting, you have a speed of up to 10 frames per second. The buffer will be emptied quickly, which ensures that you can capture the best action moments that you do not want to miss.

Camera Design

The housing of the camera has been updated compared to its predecessor. The A7 IV features a fast and clear 3.69 million dot electronic viewfinder. In addition, the LCD screen has been renewed. The screen is now adjustable and tiltable and has a touchscreen. Stability and comfort are of great importance when shooting and filming, which is why the camera is equipped with image stabilization in the housing over 5 axes.

The menu of the A7 mark IV has been updated compared to its predecessor. For example, you can operate the menu by means of a touchscreen, there is a nice rotary knob to switch between photo/video/S&Q mode and you can store up to two memory cards in the body. All these new features mean you can focus even more on creating!

Filming with the A7 IV

As a video maker, you can get along well with the A7 IV! You can film in 4K quality with 60p without pixel merging. This ensures that you are assured of top quality. In addition, as an experienced image maker, you can choose to film in 10-bit 4:2:2 and take advantage of the possibilities of S-CINETONE/S-LOG 3 picture profiles. This ensures that you come home with cinema-worthy images and can easily edit them. You can save your own settings in the menu, such as the exposure triangle. But also the settings of the image profiles in which you film.

Here you also have the fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals, it doesn't matter. The A7 IV features unique video tools such as focus compensation, digital audio interface for connecting professional audio microphones, and heat dissipation structure. The latter feature is ideal if you regularly have long recording sessions.

Sony has taken many steps in the field of ease of use with this full-frame camera, including for videographers. Thanks to the new body, you now have the record button on top of the housing. This ensures that you can easily start or stop your recordings. This button is located where your thumb is.

Always Connected

Are you often on the road and want to share files quickly? No problem. The camera is easy to use and has quick options for sharing your photos and videos. Thanks to the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer your photos and share them with the world. In addition to sharing your images, the Bluetooth mode also allows you to make automatic backups, so no more worrying about losing your images.

You can connect by sharing your images with the home front, but there is more! You can also use the A7 IV as a streaming camera. You can stream live in 4K 15p or in Full HD 60p without a capture card. This ensures that as a streamer you are always connected with your audience, wherever you are!

Features of the Sony A7 IV:

• 33 megapixels
• 4K video recording in 60p
• Bionz XR processor
• Real-time tracking
• Eye autofocus for people, animals and birds (photo and video)
• Shooting at 10fps
• Electronic viewfinder with 3.69 million dots
• 5-axis image stabilization
• Dial to switch between photo/video/S&Q mode
• Tilt LCD screen with touchscreen
• With two SD card ports, one of which is Express compatible
• 10-bit 4:2:2
• S-CINETONE/S-LOG 3 picture profiles
• Record button on top of the housing
• Wi-Fi, Bluetooth and USB-C Gen 3.2
• Streaming possible in 4K 15p and FullHD 60p

Sony FE 50mm F/2.5G (SEL50F25G.SYX)

The Sony FE 50mm F/2.5 G (SEL50F25G.SYX) is a prime lens for the Sony E-mount. The lens excels with its high image quality and beautiful bokeh in a lightweight and compact design. That makes it very suitable for going out with it.

The lens is suitable for Sony full-frame and APS-C cameras and offers a compact solution for both photographers and videographers. Due to its focal length of 50 mm, this prime lens is extremely suitable for portraits, for example. The high image quality is achieved by an optical design with aspherical elements and ED (Extra-low Dispersion) glass elements, which means that Colour fringes have no chance. The aspherical elements deliver corner-to-corner sharpness even at the widest aperture.

The FE 50mm F/2.5 G is part of a trio of G lenses, each with a different focal length. In addition to a 50mm, the set also consists of a 40mm, optimal for photos and film recordings, and a 24mm, ideal for landscape photography. In addition to a high resolution and accurate autofocus functions, the lenses have more in common: they are all the same size, have identical internal focus and the same intuitive operation. The lenses feature a focus lock button, focus mode switch, aperture ring and aperture click switch for ideal control. Because of these similarities, they complement each other nicely and lens exchange is easy.

Features of the Sony FE 50mm F/2.5 G (SEL50F25G.SYX):

• Primel lens for Sony full frame and APS-C cameras
• Sony E mount
• Focal length: 50mm
• Perfect for portrait photography, for example
• Fast and quiet autofocus
• Aspherical and ED glass elements
• Seven diaphragm blades
• Minimum focus distance: 35cm (AF) / 31cm (MF)
• Maximum magnification: 0.18x (AF) / 0.21x (MF)
• Filter size: 49mm
• Aluminium exterior with high-quality finish
• Dust and moisture resistant
• Dimensions: 68 x 45 mm
• Weight: 174 grams

In the Box:

• Sony A7 IV
• Sony FE 50mm F/2.5 G (SEL50F25G.SYX)
• Lens hood (ALC-SH166)
• Front Lens Cap (ALC-F49S)
• Rear Lens Cap (ALC-R1EM)

Learn more? Read here continue or click here for the biggest differences between the Sony A7 IV and its predecessor.