Sony A7 Mark IV + Sigma 24-70mm F/2.8 DG DN Art Sony FE mount

Sony A7 Mark IV

The Sony A7 IV is a full frame mirrorless camera that's ideal for photography and videography. At 33 Megapixels, the camera's picture quality is superb. For video recordings, you can count on 4K quality in 60p. It's a true hybrid camera, meaning you get the best out of both photography and video.

Breathtaking picture quality

This Sony camera has the 33 MP Exmor R sensor. With the processing power of the new Bionz XR, the A7 IV delivers excellent images in any situation, even in low-light conditions. Colour technology and creative modes have been applied to this camera, giving you vivid, lifelike colours in every shot, all in your own personal style.

Unprecedented autofocus performance

Autofocus is something Sony is renowned for. With the Sony A7 IV, Sony has taken this a step further. You see, the latest real-time tracking and eye autofocus technology has been used. This time, it's not only the case for people and animals, but you can also easily capture the eyes of birds, also known as Birds Eye Autofocus. In addition to sharply capturing the eyes, you can also effortlessly follow the animals while photographing or filming.

While shooting, enjoy a speed of up to 10 frames per second. This will quickly empty the buffer, which ensures you can capture all the best, unmissable action moments.

Camera design

The camera housing has been updated compared to its predecessor. The A7 IV features a fast and clear 3.69 million dot electronic viewfinder. Plus, the LCD screen has been revamped. The screen is now adjustable and tiltable, and has a touchscreen. Stability and comfort are of great importance when photographing and filming, which is why the camera features 5 axis image stabilisation in the housing.

The A7 Mark IV's menu has been updated compared to its predecessor. For instance, you can operate the menu by means of a touchscreen, there is an intuitive rotary knob to toggle between photo/video/S&Q mode, and you can store up to two memory cards in the body. All these new features allow you to focus even more on creating!

Filming with the A7 IV

The A7 IV serves videographers really well! You can film in 4K quality with 60p with no pixel merging. Ensuring top quality. Plus, as an experienced videographer, you can choose to film in 10-bit 4:2:2, and to take advantage of the S-CINETONE/S-LOG 3 picture profile options. This ensures you'll come home with cinema-worthy images that can easily be edited. You can save your own settings in the menu, such as the exposure triangle, as well as the settings of the image profiles in which you film.

Here too, you enjoy fast real-time autofocus for tracking moving subjects or the subject's eyes. People or animals; it's all the same. The A7 IV features unique video tools such as focus compensation, a digital audio interface for connecting professional audio microphones, and a heat dissipation structure. The latter feature is ideal if you regularly record over long sessions.

Sony has really looked into ease of use with this full frame camera, including for videographers. Thanks to the new body, you now have the recording button at the top. This means you can start/stop your recordings with ease. This button is located by your thumb.

Stay connected

Are you often on the road and want to share files quickly? No worries. The camera is easy to use and has quick photo/video sharing options. With the latest compatibility with USB-C Gen 3.2, an ultra-fast Wi-Fi chip and Bluetooth mode, you can instantly transfer your photos and share them with the world. In addition to sharing your images, you can also make automatic backups thanks to the Bluetooth mode, so no more going home, worrying you may have lost your images.

You can connect by sharing your images with the home front, but there is more! You can also use the A7 IV as a streaming camera. Stream live in 4K 15p or in Full HD 60p without a capture card. This ensures, as a streamer, you stay connected with your audience, wherever you are!

Features of the Sony A7 IV

• 33 megapixels
• 4K video recording in 60p
• Bionz XR processor
• Real-time tracking
• Eye AF for people, animals and birds (photo and video)
• Shoot at 10fps
• Electronic viewfinder with 3.69 million dots
• 5-axis image stabilisation
• Rotary knob to toggle between photo/video/S&Q mode
• Tiltable LCD screen with touch screen
• Two SD card ports, one of which is Express compatible
• 10-bit 4:2:2
• S-CINETONE/S-LOG 3 picture profiles
• Recording button on top of the housing
• Wi-Fi, Bluetooth and USB-C Gen 3.2
• Streaming possible in 4K 15p and Full HD 60p

Sigma 24-70mm F/2.8 DG DN (A) Sony FE mount

The Sigma 24-70 mm F2.8 DG DN (A) is a versatile wide-angle to short telephoto zoom lens. The lens features an F/2.8 constant maximum aperture. Making it the ideal lens for Sony's full frame mirrorless cameras. The clear design allows for working in a variety of lighting conditions, and also provides greater control over depth of field. Plus, the optical design ensures high sharpness, improved clarity and colour fidelity. This can be achieved by low dispersion and aspherical elements, which significantly reduce many aberrations. To improve contrast and colour rendering, both Super Multi-Layer and Nano Porous Coatings have been applied. This means lens flare and ghosting are also suppressed under strong lighting conditions.

This lens also includes a stepping AF motor, which delivers fast, precise and remarkably quiet autofocus performance. Also, with a maximum magnification ratio of 1:2.9, this lens is a good alternative for close-up photography. The pleasant bokeh quality is due to the 11-blade aperture. Do you want to use the lens in inclement weather? If so, this is the lens you need!

Features of the Sigma 24-70mm F2.8 DG DN (A)

• Versatile centre zoom lens
• Sony FE mount Lens
• Focal Length: 24-70mm
• Aperture range: F/2.8 - F/22
• Constant maximum aperture: F/2.8
• Angle of view: 84.1° - 34.3°
• Minimum focus distance: 18 cm
• Magnification: 0.34x
• Optical design: 18 elements in 13 groups
• Aperture blades: 11
• Image stabilisation: No
• Autofocus: Yes
• Filter size: 82mm
• 6 FLD elements, 2 SLD elements
• Three aspherical elements
• Dimensions: 87.8x122.9 mm
• Weight: 835g

Contents

• Sony A7 IV
• Sigma 24-70mm F2.8 DG DN (A)